100% Natural Treats for Dogs to Brush Their Own Teeth!
Made in U.S.A. with globally sourced ingredients
"I Wish Dogs Could Brush Their Own Teeth"
That wish was the moment that ShinieSmooch was born!
Like many pet parents, Lauren knows the struggles of pet dental care. Lauren got her first dog, a Yorkshire Terrier named Charlotte, while in college. Lauren was unaware about the importance of home pet dental care until Charlotte was older and started to experience gum disease and tooth loss.
When Lexi came into Lauren's life, Lauren vowed to make Lexi's dental care a priority from day one. Lauren brushed Lexi's teeth but saw it was an unpleasant experience for Lexi. Trying to find a dental treat for Lexi was also challenging. Lauren wanted Lexi to eat a natural treat that targeted bad breath and supported healthy teeth and gums. Lauren also wanted a dental treat that Lexi would be excited to eat.
One night sitting on the couch next to Lexi, Lauren thought "I wish dogs could brush their own teeth." It was the moment that ShinieSmooch was born!
Lauren McEnery - Founder
Lauren launched ShinieSmooch to fulfill her wish that dogs could brush their own teeth.
Unhappy with the current pet dental treats on the market, Lauren created a convenient, natural, effective and tasty pet dental treat in her NYC kitchen to meet what both Lexi and Lauren were looking for in a home pet dental product.
Her mission is to bring awareness to the importance of pet dental health. Her goal is to make pet dental care as routine as our own dental care.
"Because their dental health is just as important as yours!"
Lexi - Co-Chief Taste Approver
Lexi is Lauren's beloved dog. She is the inspiration and motivation behind ShinieSmooch!
With a focus on Lexi's dental health, Lauren bought various dog dental treats that were on the market. Each time Lauren offered one of these dental treats to Lexi, Lexi would simply smell the treat and then walk away.
Unable to find an effective and natural dental treat that Lexi was excited to eat, Lauren created the Be Shinie Bone in her kitchen.
The journey to find a Lexi approved, natural, effective and convenient dental treat led from Lauren's small NYC kitchen all the way to ShinieSmooch!
Mandy - Co-Chief Taste Approver
Mandy is Lauren's sister and brother-in-law's beloved senior dog rescue.
As Mandy was adopted in her later years, she struggled with bad breath and dental issues. Mandy joined Lexi as Co-Chief Taste Approver as Lauren believes taste is just as important as dental care effectiveness.
Mandy's excitement for each bone and her positive dental results encouraged Lauren to launch ShinieSmooch!
#beshinie
